The Sneaker Revolution continued. Older people wanted their version of an athletic shoe. They knew that they did not want running shoes or cross training shoes or cleated footwear, but they wanted a type of athletic shoe that was designed and marketed to them. Some of the brand name shoe companies understood this demand and develop Men’s Walking Shoes. Rockport was a leader in this marketing effort. Their marketing efforts help to create the demand for Men’s Walking Shoes. As their success in this endeavor was noticed in the market place other companies realized the strength of the demand for athletic shoes that were designed for adult activities and created their own products with new technologies designed to create more comfortable shoes. Of course, they also developed extensive collections of Women’s Walking Shoes too.

Today brand name athletic shoe companies like Reebok, Adidas, New Balance, Saucony, Asics and others have large selections of Men’s Walking Shoes and Women’s Walking Shoes offering Wide Width Shoes and Narrow Width Shoes in addition to Medium Width Shoes for greater comfort and better fit. They also have developed new technologies to improve gait, stability and comfort. They have used special materials that are reflective to improve the visibility of people who are walking at night.

The athletic shoe companies were not the only one offering Men’s Walking Shoes and Women’s Walking Shoes. Rockport continues to market a strong line of products. Propet has offered Walking Shoes in Narrow Widths, Wide Widths, Extra Wide Widths in addition to Medium Widths. They have been other companies that have also marketed athletic shoes for adults as realized that the Sneaker Revolution had changed the nature of casual footwear.