If basketball shoes started the Sneaker Revolution and running shoes ignited the Sneaker Revolution, then cross training shoes won the Sneaker Revolution. They were marketed as the shoes that you could do almost every sport in and also wear everyday. They were the all-purpose, everyday athletic shoe. For consumers, they made the choice easy. Instead of buying a different pair of shoes for running and another for basketball, just buy one pair of cross-trainers and you can use them for running and basketball. Men’s training shoes were popular from their introduction, popularized by Nike and the Bo Jackson series of shoes. Soon after, the athletic shoe companies realized that they had to create a women’s cross training shoe because there was a big market out there.

Cross training shoes began to symbolize the Sneaker Revolution. They were the shoes that everyone could wear for every occasion.