For Hokas it began with the desire to run further and faster. Hoka One One pioneered the over-size concept and experimented with different midsole shapes achieving designs never before seen in running shoes. Over the next two years the testing and experimental designs continued to evolve, feedback and insight from not just runners but Ultra-Marathon and Adventure Racers started to shape the brand. Then Hoka One One achieved the results they were seeking. They designed a shoe that had more than twice the shock absorbing material than traditional running shoes and a uniquely carved geometry that produced a more efficient foot strike.