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For Hokas it began with the desire to run further and faster. Hoka One One pioneered the over-size concept and experimented with different midsole shapes achieving designs never before seen in running shoes. Over the next two years the testing and experimental designs continued to evolve, feedback and insight from not just runners but Ultra-Marathon and Adventure Racers started to shape the brand. Then Hoka One One achieved the results they were seeking. They designed a shoe that had more than twice the shock absorbing material than traditional running shoes and a uniquely carved geometry that produced a more efficient foot strike.
So while the minimalist running trend was all anyone was talking about, Hoka One One were out there helping runners win mountain trail races and ultra-marathons in their crazy-looking shoes. Soon the snarky comments about midsoles double the thickness of other running shoes soon turned into accolades and award after award, as more runners tried Hoka One One and experienced the difference. Hokas make the runner feel as if they're gliding over the ground.
It all started on the trail. Initially embraced by ultra-runners for their enhanced cushioning and inherent stability mile after mile, Hokas are now the preferred trail partner for athletes of all distances. From 5k to 100 mile jaunts, Hokas are ready to take you the distance on any off-road adventure.