"Adidas is a truly global sports brand. Therefore, everything they do is rooted in sports. Everything that happens in sports happens in moments. Every moment is a chance for the athlete to start over and take today." - Adidas.com
Adi Dassler's principle: Listening to the athletes Adidas has changed and adapted. Adidas has succeeded and lost. Adidas has fell and stood back up. And in the end, Adidas emerged as one of the most popular and best-known sporting goods companies in the world with a product range that extends to all kinds of different sports, a brand that impresses athletes just as much as fashion experts.
Adidas shoes have become iconic names in footwear history. Adidas and its 3-Stripes trademark are visible at almost every major sporting event around the world. Adi Dassler's inventions are still being studied and quoted, examined and copied. At the core of it all is one simple desire: make the best for each athlete.